While researching on ways to improve the online shopping experience, I came across the following article: http://psychology.wichita.edu/surl/usabilitynews/92/shoppingcart.html The article returns to review findings they arrived at in 2002. One thing I noticed was the first recommendation: Calling a Shopping Cart anything but a Shopping Cart. The article writers do clarify in the second paragraph that it is ok to call a shopping cart by another name as long as customers are familiar with the term. eg. shopping trolley is a more suitable alternative name in the U.K. The seventh recommendation: Make it easy to remove items from the shopping cart. A lot of shopping carts out there require the user to enter zero to remove an item. The article does offer the minus sign, the X sign and the trash can sign. I personally wouldn't offer the x button and find the minus sign or trash can sign a much better alternative. Another important suggestion which I have left for last as I have felt it to be the most important is to Requiring a user to REGISTER before adding an item to the cart. The moment I see a site that requires me to register with the site before I check out an item is the moment I myself would be searching for an alternate online store.