(Offsite Article) Brand Experience in User Experience Design
While I was searching for brands that are committed to user experience as well as being immediately recognizable (Mozilla, Disney) I browsed my way to an article that I've previously read called Brand Experience in User Experience Design by Steve Baty (with whom I've had a few conversations about how corporations implement user experience design and experience design.)
The article goes into detail about how brands can benefit from implementing user experience related processes. The link to the article is:
http://www.uxmatters.com/mt/archives/2006/07/brand-experience-in-user-experience-design.php
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In a guest article for the Harvard Business Review, Tim Brown states that Edison implemented Design Thinking while inventing the light bulb.
Tim Brown also states that implementing design during the end stages of development cycle is a tactical use of design and at best "and results in limited value creation" compared to strategically implementing design at the earlier stages of development where design thinking processes can generate the most value.
Link to the original article's excerpt:
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My name is Steve J Bayer and I live in Kochi, Kerala, India.
My primary design skill is Interaction Design. As a Design Strategist, I combine Strategic Thinking with Design Thinking to Design Solutions.
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