(Offsite Article) Why do Ethnography?
The article 'Why do Ethnography?' provides examples of how ethnography improves the design of products and services. It also includes how ethnographic research differs from traditional market research.
While traditional market research focuses on quantitative data gathering and analysis, quantitative research doesn't always offer relevant insight into how people live their lives and use products and services. Traditional market research is highly dependent on how truthful or aware interviewees are on how they go about their daily lives and hence researchers may not be able to collect accurate and relevant data by solely using quantitative methods of data collection.
Link to the 'Why do Ethnography?' article:
http://copernicusconsulting.net/2008/04/12/why-do-ethnography/
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In a guest article for the Harvard Business Review, Tim Brown states that Edison implemented Design Thinking while inventing the light bulb.
Tim Brown also states that implementing design during the end stages of development cycle is a tactical use of design and at best "and results in limited value creation" compared to strategically implementing design at the earlier stages of development where design thinking processes can generate the most value.
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My name is Steve J Bayer and I live in Kochi, Kerala, India.
My primary design skill is Interaction Design. As a Design Strategist, I combine Strategic Thinking with Design Thinking to Design Solutions.
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