design strategy

 

I'll be focusing more on human to technology/computer interaction resume than human to human via technology/computer interaction strategies.

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Where does an Interaction Strategy fit in: >>> Read More

The New York Times publised an article about how Persona based design research played a role in developing and designing the cars for Ford's 2010 sales season: http://www.nytimes.com/2009/07/19/automobiles/19design.html

Here are a few memorable quotes from the article:  >>> Read More

Design Ethnography is a set of data collection and analysis perspectives, assumptions and skills that can be used effectively and efficiently to understand a particular environment, or domain, of people for the express purposes of designing new technology products. Working from the data one forms models of the environment explicitly considering the peoples' relationship to other people, space, time, artifacts, activities and nature. The models, graphically represented, are used explicitly to derive and test product concepts. >>> Read More

Contextual Design (CD) is a user-centered design process developed by Hugh Beyer and Karen Holtzblatt. It incorporates ethnographic methods for gathering data relevant to the product, field studies, rationalizing workflows, system and designing human-computer interfaces. In practice, this means that researchers aggregate data from customers in the field where people are living and applying these findings, into a final product.

 

Source:

http://en.wikipedia.org/wiki/Contextual_design

Beyer, H. & Holtzblatt, K. (1998). Contextual Design: Defining Customer-Centered Systems. San Francisco: Morgan Kaufmann. ISBN: 1-55860-411-1

 

It's not very often that I come across an example of a very well designed example of great visual design that totally lacked design strategy in the offline world. I usually either see lousy design execution or excellent design execution combined with a design strategy.

When I first visited Oberon Mall in early 2009, I noticed a rather nice looking kiosk with large sized cavities. It reminded me of Swiss cheese and looked like a kiosk selling childrens products and I was expecting to find children's products in there or information about furniture with a similar aesthetic. >>> Read More

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The quotes below are from Don Norman’s article: Design Thinking: A Useful myth …more important, and more legitimate reason to embrace the term “design thinking.” It positions design in a unique way, forcing companies to view design differently than before. The emphasis on “thinking” makes the point that design is more than a pretty face: [...]

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